In China's rapid development, for marketers it is important to monitor views toward advertising to keep up with evolving consumer attitudes and managerial practice. This paper investigates attitudes and beliefs toward advertising among a small sample of Chinese managers in the state sector, and...

Successful exporting to East Asian markets requires a good understanding of how consumers view products from various countries. But the country-of-origin effect is likely to differ among different segments in any country. The study reported here shows that, for beer, people in different...

The primary purpose of this paper is to investigate and ascertain the effects of integrative motivation on the willingness to participate in boycott activities. This paper uses a mail survey to examine the relationships among six constructs in a boycotting issue context, in order to explore...

Purpose – The primary purpose of this paper is to investigate and ascertain the effects of integrative motivation on the willingness to participate in boycott activities. Design/methodology/approach – This paper uses a mail survey to examine the relationships among six constructs in a...

Purpose – The primary purpose of this paper is to investigate and ascertain the effects of integrative motivation on the willingness to participate in boycott activities. Design/methodology/approach – This paper uses a mail survey to examine the relationships among six constructs in a...