Similar Search Results

Die Wirkung von Dialogmarketing auf die Markenwahrnehmung

Saarbeck, Sebastian; Krafft, Manfred; Bieber, Benjamin - In: Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …, (pp. 11-35). 2012

Persistent link: https://www.econbiz.de/10009559282

Customer win-back : the role of attributions and perceptions in customers’ willingness to return

Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240

Persistent link: https://www.econbiz.de/10011453224

Drivers of B2B brand strength : insights from an international study across industries

Lennartz, Eric M.; Fischer, Marc; Krafft, Manfred; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 114-137

Persistent link: https://www.econbiz.de/10010471712

Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten

Krafft, Manfred (ed.) - 2005 - 1. Aufl.

Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...

Persistent link: https://www.econbiz.de/10002493684

Adoption innovativer Telekommunikationdienste : Validierung der Rogers-Kriterien bei Vorliegen potenziell heterogener Gruppen

Krafft, Manfred; Litfin, Thorsten - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 1, pp. 64-83

Persistent link: https://www.econbiz.de/10001642438

Adoption innovativer Telekommunikationsdienste : Validierung der Rogers-Kriterien bei Vorliegen potentiell heterogener Gruppen

Krafft, Manfred; Litfin, Thorsten - 2001

Persistent link: https://www.econbiz.de/10001668583

Insight is power : understanding the terms of the consumer-firm data exchange

Krafft, Manfred; Kumar, Vikas; Harmeling, Colleen; … - In: Journal of retailing 97 (2021) 1, pp. 133-149

Persistent link: https://www.econbiz.de/10012514585

Social influence in the adoption of a B2B loyalty program : the role of elite status members

Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918

Persistent link: https://www.econbiz.de/10011792412

Multi-tier loyalty programs to stimulate customer engagement

Bijmolt, Tammo H. A.; Krafft, Manfred; Sesé, F. Javier; … - In: Customer engagement marketing, (pp. 119-139). 2018

Persistent link: https://www.econbiz.de/10011739846

Consumer Perceptions of Service Constellations : Implications for Service Innovation

van Riel, Allard; Calabretta, Giulia; Driessen, Paul H.; … - 2013

Purpose – Consumers increasingly experience and value services as elements of a larger constellation of mutually facilitating, complementary, and supporting services. A service constellation is a combination of multiple interdependent services – often produced by multiple specialized service...

Persistent link: https://www.econbiz.de/10014159793