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~subject:"Consumer behaviour"
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Consumer behaviour
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Ho, Ying
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of consumer marketing
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ECONIS (ZBW)
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Unfolding large-scale marketing data
Ho, Ying
;
Chung, Yuho
;
Lau, Kin-nam
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10003987357
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The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng
;
Ho, Ying
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011635306
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