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Resolving the impasse regarding research on the origins of products and brands

Samiee, Saeed - In: International marketing review 28 (2011) 5, pp. 473-485

Persistent link: https://www.econbiz.de/10009305314

Customer evaluation of products in a global market

Samiee, Saeed - In: Journal of international business studies : JIBS ; an … 25 (1994) 3, pp. 579-604

Persistent link: https://www.econbiz.de/10001168676

Advancing the country image construct : reply to Samiee's (2009) commentary

Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449

Persistent link: https://www.econbiz.de/10003962334

Assessing multifunctional innovation adoption via an integrative model

Sääksjärvi, Maria; Samiee, Saeed - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 717-735

Persistent link: https://www.econbiz.de/10009381726

A bibliometric analysis of the global branding literature and a research agenda

Chabowski, Brian R.; Samiee, Saeed; Hult, G. Tomas M. - In: Journal of international business studies : JIBS ; an … 44 (2013) 6, pp. 622-634

Persistent link: https://www.econbiz.de/10009782821

Global advertising strategy : the moderating role of brand familiarity and executive style

Pae, Jae H.; Samiee, Saeed; Tai, Susan - 2008

Persistent link: https://www.econbiz.de/10003656134

Knowledge structure in product- and brand origin-related research

Samiee, Saeed; Chabowski, Brian R. - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 947-968

Persistent link: https://www.econbiz.de/10012614776

Advances in Global Marketing : A Research Anthology

Leonidou, Leonidas C. (ed.); Katsikeas, Constantine S. (ed.) - 2018

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry...

Persistent link: https://www.econbiz.de/10012396656

A meta-analysis of the antecedents and outcomes of consumer foreign country image perceptions : the moderating role of macro-level country differences

Leonidou, Leonidas C.; Aykol, Bilge; Samiee, Saeed; … - In: Management international review : MIR ; journal of … 62 (2022) 5, pp. 741-784

Persistent link: https://www.econbiz.de/10013454392

Key Developments in International Marketing : Influential Contributions and Future Avenues for Research

Samiee, Saeed (ed.); Katsikeas, Constantine S. (ed.); … - 2024

Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and...

Persistent link: https://www.econbiz.de/10014495475