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The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention
Lim, Xin-Jean; Cheah, Jun-Hwa; Ng, Siew Imm; Norazlyn … - In: Technological forecasting & social change : an … 168 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012802165
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Personal values and the theory of planned behaviour : a study of values and holiday trade-offs in young adults
Ye, Sheng; Soutar, Geoffrey N.; Sneddon, Joanne N.; … - In: Tourism management : research, policies, practice 62 (2017), pp. 107-109
Persistent link: https://www.econbiz.de/10011734094
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More than meets the eye : hidden messages in the attribution of human-like values to product categories
Ye, Sheng; Sneddon, Joanne; Bardi, Anat; Levontin, Liat; … - In: European journal of marketing 58 (2024) 5, pp. 1323-1351
Persistent link: https://www.econbiz.de/10015047518
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How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong; Ng, Siew Imm; Seng, Kaixin; Lim, Xin-Jean - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
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Are men from Mars, women from Venus? : examining gender differences towards continuous use intention of branded apps
Lim, Xin-Jean; Cheah, Jun-Hwa; Ng, Siew Imm; Norazlyn … - In: Journal of retailing and consumer services 60 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012502614
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Searching online and buying offline : understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention
Eugene Cheng-xi Aw; Norazlyn Kamal Basha; Ng, Siew Imm; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012431638
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Travel app shopping on smartphones : understanding the success factors influencing in-app travel purchase intentions
Lim, Xin-Jean; Cheah, Jun-Hwa; Morrison, Alastair M.; … - In: Tourism review 77 (2022) 4, pp. 1166-1185
Persistent link: https://www.econbiz.de/10013368977
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Social commerce in the social media age : understanding how interactive commerce enhancements navigate app continuance intention
Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim … - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 865-899
Persistent link: https://www.econbiz.de/10015062985
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Can travel apps improve tourists' intentions? : investigating the drivers of Chinese Gen Y users' experience
Hwa, Jacky Cheah Jun; Lim Xin Jean; Ng, Siew Imm; Cham … - In: Journal of vacation marketing 30 (2024) 3, pp. 505-534
Persistent link: https://www.econbiz.de/10014631998
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Cultural influences on consumer satisfaction with impulse and planned purchase decisions
Lee, Julie Anne; Kacen, Jacqueline J. - In: Journal of business research : JBR 61 (2008) 3, pp. 265-272
Persistent link: https://www.econbiz.de/10003717220