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Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh; Li, Xingbo - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 888-901
Persistent link: https://www.econbiz.de/10008856956
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Will consumers follow climate leaders? : the effect of manufacturer participation in a voluntary environmental program on consumer preferences
Li, Xiaogu; Clark, Christopher David; Jensen, Kimberly L.; … - In: Environmental economics and policy studies 16 (2014) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10010233080
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Differentiating with brand personality in economy hotel segment
Li, Xiangping; Yen, Chih-lun; Uysal, Muzaffer - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 323-333
Persistent link: https://www.econbiz.de/10010421441
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Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)
Chen, Po-Ju; Ren, Lianping; Li, Xiangping; Yang, Fiona X. - In: Journal of global scholars of marketing science : … 32 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012801697
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Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J.; Coulter, Keith S.; Kulow, Katina; … - In: Psychology & marketing 39 (2022) 6, pp. 1190-1203
Persistent link: https://www.econbiz.de/10013280076
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Self-construal drives preference for partner and servant brands
Hsieh, Meng-Hua; Li, Xingbo; Jain, Shailendra Pratap; … - In: Journal of business research : JBR 129 (2021), pp. 183-192
Persistent link: https://www.econbiz.de/10012509374
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Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh; Li, Xingbo - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 184-197
Persistent link: https://www.econbiz.de/10009777140
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Comparative advertising research : a review and research agenda
Hsieh, Meng-hua; Blower, Kyra; Li, Xingbo; Jain, … - In: Cracking the code : leveraging consumer psychology to …, (pp. 132-158). 2012
Persistent link: https://www.econbiz.de/10009349525
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The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.; Coulter, Keith S.; Li, Xingbo - In: Journal of retailing 96 (2020) 3, pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
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To survive or to thrive? : China's luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis
Yang, Fiona X.; Li, Xiangping; Lau, Virginia Meng-Chan; … - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495046