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Impact of regulatory intervention and consumer environmental concern on product introduction
Yang, Guangyong; Ji, Guojun; Tan, Kim Hua - In: International journal of production economics 230 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012388548
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Effects of strategic consumer behavior on radical new product capacity decision
Ji, Guojun; Yang, Guangyong - 2011
Persistent link: https://www.econbiz.de/10009259488
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The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
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The impact of cross-selling on managing consumer returns in omnichannel operations
Yang, Guangyong; Ji, Guojun - In: Omega : the international journal of management science 111 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013271725
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Using funny memes for social media marketing : the moderating role of bandwagon cues
Yang, Guolan - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 944-960
Persistent link: https://www.econbiz.de/10013357210
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Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan; Yang, Guolan; Conlin, Jeff; Wang, Xiaohua - In: International journal of advertising : the review of … 43 (2024) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10014450222