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An expeditin of brand identification to evangelism with mediating effect of love and loyalty
Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84
paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … were evaluated within brand identification and brand evangelism. As a result of the analyses, it was determined that brand … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand …
Persistent link: https://www.econbiz.de/10014439350
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Analysis of personal data-sharing consent factors, with focus on loyalty programs in the Czech Republic
Formanek, Tomas; Tahal, Radek - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 19 (2018), pp. 70-79
The purpose of this study is to provide structured, topical and representative analysis of personal data sharing preferences in the Czech Republic. Within the context of personal data sharing and protection, we focus on profiling individuals who voluntarily share their personal data with...
Persistent link: https://www.econbiz.de/10012019045
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In search of apprehending customers' value perception
Stępień, Beata - In: International journal of management and economics 53 (2017) 1, pp. 99-117
The article clarifies the concept of value for customer, demonstrates challenges related to the concept itself and its measurement and sheds new light on the consequences of conceptual and metric choices. The analysis focuses on three points: first, it shows, how the definition and delineation...
Persistent link: https://www.econbiz.de/10012026446
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The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry
Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...
Persistent link: https://www.econbiz.de/10012174845
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CSR activities and consumer loyalty : the effect of the type of publicizing medium
Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455
This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism...
Persistent link: https://www.econbiz.de/10012174856
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How hotel companies can foster customer sociability behaviour on facebook?
Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of business economics and management 19 (2018) 4, pp. 630-647
Social network sites (hereinafter, SNSs) have become extremely popular, playing an important role in consumers' every day lives. Empowered by SNSs, the customer becomes more active and spends more time with their family, friends or companies online. Therefore, companies seek to encourage online...
Persistent link: https://www.econbiz.de/10012174909
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Comparative analysis of selected probabilistic customer lifetime value models in online shopping
Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Journal of business economics and management 20 (2019) 3, pp. 398-423
The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...
Persistent link: https://www.econbiz.de/10012175745
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How to manage the online experience concerning transactional and experimental customers: case of e-fashion sector
Castro-Lopez, Adrian; Vázquez Casielles, Rodolfo; … - In: Journal of business economics and management 20 (2019) 3, pp. 595-617
The online fashion and textile sector is growing in recent years, becoming one of the online sectors with the highest volume of business. However, the bibliography on e-service quality and its consequences in this sector has been underdeveloped in the last years. This paper presents a model that...
Persistent link: https://www.econbiz.de/10012175766
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Analysis of key indicators that affect the expected benefit of customers when using loyalty cards
Končar, Jelena; Marić, Radenko; Vukmirović, Goran - In: Journal of business economics and management 20 (2019) 5, pp. 821-840
The aim of this paper is to define the significance of different indicators that affect the expected benefit of customers when using loyalty cards in the purchasing process in the retail sector. As the most important indicators that affect expectations while using loyalty cards, the following...
Persistent link: https://www.econbiz.de/10012175852
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Antecedents of loyalty intentions among young adult tourists : a survey
Wąsowicz-Zaborek, Elżbieta - In: International journal of management and economics 55 (2019) 4, pp. 331-345
The purpose of this paper was to examine the antecedents of young adult tourists' loyalty intentions. The study is concerned with the overall loyalty tendencies of individuals, comprising the two dimensions of revisit intentions (RVIs) and recommendation intentions (RIs), and thus does not...
Persistent link: https://www.econbiz.de/10012198611