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Is animation effective for advertising offensive products? : insights from an internet advertising experiment
Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of electronic marketing and … 6 (2015) 4, pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
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Living brands : consumer responses to animated brand logos
Brasel, S. Adam; Hagtvedt, Henrik; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
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VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun; Kong, Anthony - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
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Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.; Betts, Kevin R.; Parvanta, Sarah; … - In: Journal of advertising research 61 (2021) 4, pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
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Click me : an examination of the impact size, color, and design has on banner advertisements generating clicks
North, Michael; Ficorilli, Michael - In: Journal of financial services marketing : JFSM 22 (2017) 3, pp. 99-108
Persistent link: https://www.econbiz.de/10011799565
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Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?
Jeon, Hye-Jin - In: The journal of product & brand management 31 (2022) 8, pp. 1180-1195
Persistent link: https://www.econbiz.de/10013429166