Similar Search Results

Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market

Mulyanegara, Riza Casidy; Tsarenko, Yelena - In: Journal of fashion marketing and management 13 (2009) 3, pp. 358-371

Persistent link: https://www.econbiz.de/10003881562

Fast fashion brand extensions : an empirical study of consumer preferences

Choi, Tsan-Ming; Liu, Na; Liu, Shuk-ching; Mak, Joseph; … - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 472-487

Persistent link: https://www.econbiz.de/10008652697

Understanding designer clothing purchases over the internet

Fogel, Joshua A.; Schneider, Mayer - In: Journal of fashion marketing and management 14 (2010) 3, pp. 367-396

Persistent link: https://www.econbiz.de/10008654371

Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding

So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423

Persistent link: https://www.econbiz.de/10010198004

Intenationalisation strategy of iconic Malaysian high fashion brands

Loo, Benaliza Kung-ying; Hackley, Christopher E. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 406-420

Persistent link: https://www.econbiz.de/10010127851

Impacts of country images on luxury fashion brand : facilitating with the brand resonance model

Jung, Hye Jung; Lee, Yuri; Kim, HaeJung; Yang, Heesoon - In: Journal of fashion marketing and management 18 (2014) 2, pp. 187-205

Persistent link: https://www.econbiz.de/10010384280

The role of social brand engagement on brand equity and purchase intention for fashion brands

Sang Vo Minh; Giang Nguyen Huong; Giang Dang Nguyen Ha - In: Cogent business & management 9 (2022) 1, pp. 1-21

of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …

Persistent link: https://www.econbiz.de/10014443646

The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention

Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10014369363

Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness

Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535

Persistent link: https://www.econbiz.de/10014369365

An integrative model for online community citizenship behavior of luxury fashion brands on Instagram

Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378

Persistent link: https://www.econbiz.de/10014495536