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The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry
Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...
Persistent link: https://www.econbiz.de/10012174845
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Salesperson Customer Orientation as an Antecedent to Customer Loyalty : An Exploratory Study
Bhardwaj, Neha; Vohra, Anupama - 2015
Customer-orientation of salespeople has a significant influence on sales performance, behavioural intentions of customers and their satisfaction levels. Yet, there have been studies which point towards the fact, that although the SOCO (Saxe & Weitz, 1982) scale has been used by a number of...
Persistent link: https://www.econbiz.de/10014036348
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The Moderating Effect of Switching Costs on the Relationship between Customer Satisfaction and Customer Loyalty in an Industrial Context : An Empirical Analysis
Machado, Luís - 2014
This research examines the relationship between customer satisfaction and customer loyalty in an industrial context. The purpose of the research is to understand and explain better the antecedents of customer loyalty as well as an under-studied moderating effect, namely, switching costs. Toward...
Persistent link: https://www.econbiz.de/10013058114
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Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic : mediating role of e-satisfaction
Khan, Fahad Najeeb; Muhammad Usman Arshad; Munir, Muhammad - In: Future Business Journal 9 (2023), pp. 1-12
-service quality and e-loyalty of banking customers in Pakistan. The data were collected from 442 customers of online banking services … in Pakistan during the Covid-19 pandemic, following a survey-based study. Baron and Kenny (J Personal Soc Psychol, 51 … banking customers in Pakistan are significantly and fully mediated by their online satisfaction in unusual situations. This …
Persistent link: https://www.econbiz.de/10014380765
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Factors Affecting Customer Loyalty towards Hearty Heart Cosmetics : A Case Study Local Brand in Yangon, Myanmar
SOE, Sint Sint; Nuangjamnong, Chompu - 2021
This research aims to determine the factors affecting customer loyalty towards Hearty Heart Cosmetics, a local brand in Yangon, Myanmar. The objectives of this research are 1) to determine the impact of perceived value on customer loyalty; 2) to determine the impact of customer satisfaction on...
Persistent link: https://www.econbiz.de/10014086122
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The impacts of brand experiences on customer satisfaction and electronic word of mouth
Almohaimmeed, Bader - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 695-703
The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional,...
Persistent link: https://www.econbiz.de/10012502455
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Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction : evidence from Vietnam
Van Dat Tran; Ngoc Truc Thao Nguyen - In: Cogent business & management 9 (2022) 1, pp. 1-20
The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses...
Persistent link: https://www.econbiz.de/10014433696
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Affecting of E-Commerce Websites on Customer Satisfaction : A Case Study of Home Products Users
Sinhaseni, Tuneklao; Nuangjamnong, Chompu; Dowpiset, … - 2023
This study aims to find out how the website's design, the quality of the information, security, responsiveness, and trust all affect customer satisfaction in the context of e-Commerce website of home product users in the Thai population. The objectives of this study are to investigate web...
Persistent link: https://www.econbiz.de/10014351580
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An expeditin of brand identification to evangelism with mediating effect of love and loyalty
Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84
The branding progression is moulded in several phases, from identifying the brand and continuing to its evangelism. The paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates brand loyalty, and all of them together lead to brand...
Persistent link: https://www.econbiz.de/10014439350
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A Systematic Review of Brand Transgression, Service Failure Recovery and Product-Harm Crisis : Integration and Guiding Insights
Khamitov, Mansur - 2019
Research studies on brand transgression (BT), service failure and recovery (SFR), and product-harm crisis (PHC) appear to have a common focus, yet the three streams developed surprisingly independently and with limited reference to one another. This situation is unfortunate because all three...
Persistent link: https://www.econbiz.de/10012864617