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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
28
Theorie
13
Theory
13
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
Perception
7
Wahrnehmung
7
Advertising effects
6
Marketing
6
Werbewirkung
6
Advertising
5
Brand image
5
Experiment
5
Markenimage
5
Werbung
5
Emotion
4
Imitation strategy
4
Imitationsstrategie
4
Market research
4
Marktforschung
4
advertising
4
visual attention
4
Bayes-Statistik
3
Bayesian inference
3
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Netherlands
3
Niederlande
3
Print advertising
3
Printwerbung
3
Relationship marketing
3
USA
3
United States
3
Welt
3
World
3
Augenfolgebewegung
2
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Online availability
All
Undetermined
5
Free
2
Type of publication
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Article
24
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
4
Book section
4
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
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Language
All
English
28
Author
All
Pieters, Rik
28
Wedel, Michel
9
Zeelenberg, Marcel
5
Horen, Femke van
3
Lans, Ralf van der
3
Baumgartner, Hans
2
Jong, Martijn G. de
2
Aribarg, Anocha
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Botschen, Günther
1
Coelho do Vale, Rita
1
Erdem, Tülin
1
Fox, Jean-Paul
1
Giesen, Roxanne I. van
1
Herpen, Erica van
1
Martinovici, Ana
1
Satomura, Takuya
1
Sánchez, Isabel
1
Thelen, Eva M.
1
Ven, Niels Van de
1
Warlop, Luk
1
van Horen, Femke
1
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Institution
All
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
4
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research
2
Advances in services marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Handbook of consumer psychology
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of the American Statistical Association : JASA
1
Marketing and consumer psychology series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
28
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1
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28
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1
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
Saved in:
2
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
Saved in:
3
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
Saved in:
4
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
5
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Saved in:
6
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
7
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
8
Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
9
When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
Saved in:
10
Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de
;
Pieters, Rik
;
Fox, Jean-Paul
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
Saved in:
1
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