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Mobile phone feature preferences, customer satisfaction and repurchase intent among male users

Haverila, Matti - In: Australasian marketing journal 19 (2011) 4, pp. 238-246

Persistent link: https://www.econbiz.de/10009308817

Behavioral aspects of cell phone usage among youth : an exploratory study

Haverila, Matti - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 310-325

Persistent link: https://www.econbiz.de/10009425043

Development of a brand community engagement model : a service-dominant logic perspective

Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179

Persistent link: https://www.econbiz.de/10013165325

Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters

McLaughlin, Caitlin; Haverila, Kai; Haverila, Matti - In: The journal of brand management : an international journal 29 (2022) 2, pp. 190-207

Persistent link: https://www.econbiz.de/10013170633

The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters

Haverila, Matti; Currie, Russell; Haverila, Kai Christian; … - In: International journal of pharmaceutical and healthcare … 18 (2024) 2, pp. 300-324

Persistent link: https://www.econbiz.de/10014550387

Brand community motives and engagement : the impact of gender

Haverila, Matti; McLaughlin, Caitlin; Haverila, Kai; … - In: Journal of internet commerce 23 (2024) 1, pp. 90-120

Persistent link: https://www.econbiz.de/10014447661

The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework

Haverila, Matti; Haverila, Kai Christian; Twyford, … - In: European journal of management studies : EJMS 28 (2023) 1, pp. 49-68

Persistent link: https://www.econbiz.de/10014288278

The role of perceived knowledge on key brand community constructs of trust, involvement and engagement

Haverila, Matti; Haverila, Kai Christian; McLaughlin, … - In: Management research review 47 (2024) 10, pp. 1626-1653

Persistent link: https://www.econbiz.de/10015065531

Behavioral aspects of cell phone usage among youth: an exploratory study

Haverila, Matti - In: Young Consumers 12 (2011) 4, pp. 310-325

Purpose – The purpose of this paper is to investigate cell phone use and broad cell phone feature preferences among youth in Finland. Of particular interest is the issue of gender differences regarding the behavioral aspects of the cell phones, and their conceptualization....

Persistent link: https://www.econbiz.de/10015044288