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Pet food panic : Procter and Gamble's use of crisis response advertising (CRA) in recall crises
Lancendorfer, Karen M. - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 94-113
Persistent link: https://www.econbiz.de/10010383362
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Green advertising and the reluctant consumer, (pp. 4-18). 2014
Persistent link: https://www.econbiz.de/10010399390
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Perceptual differences in corporate philanthropy motives : a South Korean study
Lee, Hanjoon; Lancendorfer, Karen M.; Reck, Robert - In: International journal of nonprofit & voluntary sector … 17 (2012) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10009709036
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Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley; Lancendorfer, Karen M. - In: International journal of e-business research : an … 9 (2013) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
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Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley; MacMillan, Amy; Mumuni, Alhassan G.; … - In: Journal of internet commerce 15 (2016) 2, pp. 77-96
Persistent link: https://www.econbiz.de/10011636443