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Greifeneder, Rainer
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ECONIS (ZBW)
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1
Can there ever be too many options? : a meta‐analytic review of choice overload
Scheibehenne, Benjamin
;
Greifeneder, Rainer
;
Todd, Peter M.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 409-425
Persistent link: https://www.econbiz.de/10008662510
Saved in:
2
When choosing is difficult : complexity and choice-overload
Greifeneder, Rainer
-
2008
Persistent link: https://www.econbiz.de/10013442649
Saved in:
3
Different strategies for evaluating consumer products : attribute- and exemplar-based approaches compared
Scheibehenne, Benjamin
;
Helversen, Bettina von
; …
- In:
Journal of economic psychology : research in economic …
46
(
2015
),
pp. 39-50
Persistent link: https://www.econbiz.de/10011413144
Saved in:
4
Escaping the tyranny of choice: when fewer attributes make choice easier
Fasolo, Barbara
;
McClelland, Gary H.
;
Todd, Peter M.
- In:
Marketing theory
7
(
2007
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10003433148
Saved in:
5
Leaving the store empty-handed : testing explanations for the too-much-choice effect using decision field theory
Jessup, Ryan K.
;
Veinott, Elizabeth S.
;
Todd, Peter M.
; …
- In:
Psychology & marketing
26
(
2009
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10003812789
Saved in:
6
Escaping the tyranny of choice : when fewer attributes make choice easier : marketing theory (2006)
Fasolo, Barbara
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003264078
Saved in:
7
When fluency signals truth : prior successful reliance on fluency moderates the impact of fluency on truth judgments
Scholl, Sabine G.
;
Greifeneder, Rainer
;
Bless, Herbert
- In:
Journal of behavioral decision making
27
(
2014
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10010387395
Saved in:
8
In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric
;
Roux, Elyette
;
Greifeneder, Rainer
- In:
Journal of business research : JBR
84
(
2018
),
pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
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