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Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration

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"Buy buy Miss American Pie" : the day the consumer died

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Ethnography and co-creation in a Portuguese consultancy : wine branding research as an example

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As ethnography branches into the fields of business, marketing research, innovation and design research, anthropologists working outside academic contexts are developing a set of practices that in many ways mirror the work of academic anthropology and in other ways diverge from it. Drawing from...

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The affective response model : a theoretical framework of affective concepts and their relationships in the ICT context

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Classification of stakeholders activism aiming to influence corporate social responsibility

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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing

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Digital consumer engagement in a social network : a literature review applying TCCM framework

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Gear Acquisition Syndrome : consumption of instruments and technology in popular music

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Ontology and circulation : towards an eco-economy of persons

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