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Optimal pricing and delayed incentives in a heterogeneous consumer market
Khouja, Moutaz; Robbins, Stephanie S.; Rajagopalan, Hari K. - In: Journal of revenue and pricing management 7 (2008) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10003710811
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Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
Khouja, Moutaz; Rajagopalan, Hari K.; Zhou, Jing - In: European journal of operational research : EJOR 230 (2013) 2, pp. 333-347
Persistent link: https://www.econbiz.de/10009771836