Wang, Cheng‐Lu; Siu, Noel Y.M.; Hui, Alice S.Y. - In: European Journal of Marketing 38 (2004) 1/2, pp. 239-252
The relationship between consumers’ decision‐making styles and their choice between domestic and imported brand clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis results indicate that seven decision‐making styles...
