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Bringing us together or driving us apart : the effect of soliciting consumer input on consumers’ propensity to transact with an organization
Liu, Wendy; Gal, David - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 242-259
Persistent link: https://www.econbiz.de/10009272197
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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The hospitality of the host : a cross-cultural examination of managerially facilitated consumer-to-consumer interactions
Levy, Stuart E. - In: International journal of hospitality management 29 (2010) 2, pp. 319-327
Persistent link: https://www.econbiz.de/10003971462
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The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships
Wu, Sou-chin; Fang, Wenchang - In: Technovation : the international journal of … 30 (2010) 11/12, pp. 570-581
Persistent link: https://www.econbiz.de/10009301607
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Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers
Kaltcheva, Velitchka D.; Winsor, Robert D.; Patino, Anthony - In: Customer relations, (pp. 1-36). 2011
Persistent link: https://www.econbiz.de/10008988073
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A field experimental investigation of managerially facilitated consumer-to-consumer interaction
Levy, Stuart E.; Getz, Donald; Hudson, Simon - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 656-674
Persistent link: https://www.econbiz.de/10009374093
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How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David; Lentz, Patrick; Evanschitzky, Heiner - In: Journal of business research : JBR 64 (2011) 8, pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
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Influence of personality traits on parasocial relationship with sports celebrities : a hierarchical approach
Sun, Tao; Wu, Guohua - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 136-146
Persistent link: https://www.econbiz.de/10009548825
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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Study of social ties as one kind of switching costs : a new typology
Shi, Wenhua; Ma, Jianmei; Ji, Chen - In: The journal of business & industrial marketing 30 (2015) 5, pp. 648-661
Persistent link: https://www.econbiz.de/10011341886