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Marketing theory : philosophy...
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Consumer behaviour
Marketing theory
3,229
Marketingtheorie
3,081
Marketing
874
Theorie
606
Theory
601
Marketing management
562
Marketingmanagement
553
Konsumentenverhalten
343
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343
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334
Relationship marketing
321
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301
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Market research
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Service-Dominant Logic
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216
History of economic thought
203
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99
Lieferantenmanagement
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International marketing
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Internationales Marketing
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Tadajewski, Mark
15
Maclaran, Pauline
8
Foxall, Gordon R.
7
Belk, Russell W.
5
Aaker, Jennifer
4
Cova, Bernard
4
Dobscha, Susan
4
Fournier, Susan
4
Kravets, Olga
4
Parsons, Elizabeth
4
Arnould, Eric J.
3
Bajde, Domen
3
Bradshaw, Alan
3
Brasel, S. Adam
3
Chatzidakis, Andreas
3
Dalli, Daniele
3
Fitchett, James A.
3
Gierl, Heribert
3
Hill, Ronald Paul
3
Ozanne, Julie L.
3
Patsiaouras, Georgios
3
Schwarzkopf, Stefan
3
Verhoef, Peter C.
3
Zwick, Detlev
3
Agarwal, James
2
Albers, Sönke
2
Albinsson, Pia A.
2
Andreini, Daniela
2
Bagozzi, Richard P.
2
Bearden, William O.
2
Bettany, Shona
2
Bode, Matthias
2
Canniford, Robin
2
Chelekis, Jessica
2
Cluley, Robert
2
Dannewald, Till
2
Denegri-Knott, Janice
2
Dholakia, Nikhilesh
2
Dholakia, Utpal M.
2
Fader, Peter
2
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American Marketing Association
11
European Marketing Academy
2
AMA Summer Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Warwick Business School
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
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Marketing theory
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Journal of business research : JBR
10
Journal of historical research in marketing
9
Journal of marketing management : MM
9
Marketing : ZFP ; journal of research and management
8
European Journal of Marketing
7
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The SAGE handbook of marketing theory
6
Journal of customer behaviour
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of the Academy of Marketing Science
5
Marketing Intelligence & Planning
5
Psychology & marketing
5
International journal of electronic commerce : IJEC
4
Journal of Consumer Marketing
4
Qualitative Market Research: An International Journal
4
SAGE library in marketing
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Critical marketing : issues in contemporary marketing
3
European journal of marketing : EJM
3
Expanding disciplinary space : on the potential of critical marketing
3
Gabler Edition Wissenschaft
3
Journal of consumer behaviour : an international research review
3
Research in consumer behavior
3
Strategic Direction
3
Australasian marketing journal
2
European management journal
2
International journal of business innovation and research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising research
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of macromarketing
2
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ECONIS (ZBW)
341
Other ZBW resources
25
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1
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
2
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
3
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
4
Towards a theory on the place of goods and services in Islamic marketing
Boulanouar, Zakaria
;
Wood, Bronwyn P.
- In:
International journal of islamic marketing and branding
3
(
2018
)
3
,
pp. 175-182
Persistent link: https://www.econbiz.de/10011989251
Saved in:
5
Theory of marketplace morality and impoverished consumers
Hill, Ronald Paul
- In:
Marketing theory
18
(
2018
)
3
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011926139
Saved in:
6
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
7
Psyche und Kosten
Münzberg, Harald
-
1987
Persistent link: https://www.econbiz.de/10000739843
Saved in:
8
The demand for retail products and the household production model : new views on complementarity and substitutability
Betancourt, Roger R.
;
Gautschi, David A.
-
1987
Persistent link: https://www.econbiz.de/10000723204
Saved in:
9
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
Saved in:
10
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
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