Similar Search Results - EconBiz

Irish Tourism : Image Culture and Identity

Jorgensen, Annette (contributor); … - 2003

Frontmatter -- Contents -- Contributors -- Introduction -- Part 1: Changing Places: The Local and the Global in Tourist Communities -- 1. 'If It Wasn't for the Tourists We Wouldn't Have an Audience': The Case of Tourism and Traditional Music in North Mayo -- 2. Defining the Local: The...

Persistent link: https://www.econbiz.de/10014488461

Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de - 1998

Persistent link: https://www.econbiz.de/10000626940

Advertising in Asia : communication, culture, and consumption

Frith, Katherine Toland (contributor) - 1996 - 1. ed

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Consumer behaviour in China : customer satisfaction and cultural values

Yau, Oliver H. M. - 1993

Persistent link: https://www.econbiz.de/10000337784

Recalling mixed emotions

Aaker, Jennifer (contributor); Drolet, Aimee L. (contributor) - 2008

Persistent link: https://www.econbiz.de/10003719296

What's funny and what's not : the moderating role of cultural orientation in ad humor

Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84

Persistent link: https://www.econbiz.de/10003732325

Cross-cultural and critical perspectives on brands

Elliott, Richard (contributor) - 2009

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Why do brands cause trouble? : a dialectical theory of consumer culture and branding

Holt, Douglas B. - 2009

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The influence of culture on consumer impulsive buying behavior

Kacen, Jacqueline J.; Lee, Julia Anne - 2009

Persistent link: https://www.econbiz.de/10003785560

Cultural differences in consumer impatience

Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - 2009

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