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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
22
Advertising
15
Werbung
14
Personality psychology
11
Persönlichkeitspsychologie
11
Advertising effects
9
Werbewirkung
9
Target group
6
Zielgruppe
6
Artificial intelligence
5
Emotion
5
Künstliche Intelligenz
5
Mehrsprachigkeit
5
Multilingualism
5
Cancer
4
Krebskrankheit
4
Brand management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Decision
3
Decision-making
3
Developing countries
3
Entscheidung
3
Entwicklungsländer
3
Ethnic group
3
Ethnische Gruppe
3
Experiment
3
Frauen
3
Gender
3
Geschlecht
3
Language
3
Markenführung
3
Psychology of advertising
3
Regional cluster
3
Regionales Cluster
3
Semiotics
3
Social Marketing
3
Social marketing
3
Sprache
3
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Online availability
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Undetermined
9
Free
8
Type of publication
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Article
17
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
17
Aufsatz in Zeitschrift
17
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Conference paper
1
Konferenzbeitrag
1
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Language
All
English
22
Author
All
Puntoni, Stefano
19
Langhe, Bart de
4
Van Osselaer, Stijn M. J.
4
Warlop, Luk
4
Leung, Eugina
3
Puntoni, S.
3
Botti, Simona
2
Forehand, Mark R.
2
Giesler, Markus
2
Paolacci, Gabriele
2
Walker Reczek, Rebecca
2
Bartels, Daniel M.
1
Biraglia, Alessandro
1
Braun, Michael
1
Cito, Maria Cristina
1
Cowley, Elizabeth
1
Cukier, Kenneth
1
Fernandes, Daniel
1
Forehand, Mark
1
Fuchs, Christoph
1
Gai, Phyliss Jia
1
Giuliano, Paola
1
Hermann, Erik
1
Hooge, Ilona E. de
1
Khodr, AbdulRahman
1
Lenoir, Anne-Sophie I.
1
Lim, Sarah
1
Maira, Elisa
1
McGill, Ann L.
1
Newman, George E.
1
Reed II., Americus
1
Reed, Americus
1
Reed, Americus, II
1
Schwartz, Eric M.
1
Urminsky, Oleg
1
Vaid, Shashank
1
Verbeke, Willem
1
Verbeke, Willem J. M. I.
1
Yalcin, Gizem
1
de Hooge, Ilona
1
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Published in...
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Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing research : JMR
2
ERIM Report Series Reference
1
ERIM report series research in management
1
Journal of marketing research
1
Katholieke Universiteit Leuven: Faculty of Business and Economics OR
1
MO
1
Marketing letters : a journal of research in marketing
1
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Source
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ECONIS (ZBW)
22
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1
Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
2
Productivity metrics and consumers' misunderstanding of time savings
Langhe, Bart de
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 396-406
Persistent link: https://www.econbiz.de/10011503075
Saved in:
3
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
Saved in:
4
Choice and self : how synchronic and diachronic identity shape choices and decision making
Urminsky, Oleg
;
Bartels, Daniel M.
;
Giuliano, Paola
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10010401335
Saved in:
5
Identity-based consumer behavior
Reed, Americus, II
;
Forehand, Mark
;
Puntoni, Stefano
; …
-
2012
Persistent link: https://www.econbiz.de/10009679132
Saved in:
6
Identity-based consumer behavior
Reed II., Americus
;
Forehand, Mark R.
;
Puntoni, Stefano
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10009684923
Saved in:
7
Introduction to the special issue on consumer identities
Warlop, Luk
;
Puntoni, Stefano
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 307-309
Persistent link: https://www.econbiz.de/10009684925
Saved in:
8
Language and consumer dishonesty : a self-diagnosticity theory
Gai, Phyliss Jia
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
2
,
pp. 333-351
Persistent link: https://www.econbiz.de/10012620041
Saved in:
9
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
10
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
Saved in:
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