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Pester power : a battle of wil...
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Consumer behaviour
Konsumentenverhalten
16
Sustainable development
15
Nachhaltige Entwicklung
14
Marketing
9
Marketing theory
6
Marketingtheorie
6
Marketing management
5
Sustainability
5
Marketingmanagement
4
Nachhaltigkeit
4
Social Web
4
Social web
4
Wirtschaftsethik
4
sustainability
4
Advertising literacy
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic ethics
3
Ireland
3
Jugendliche
3
Kreislaufwirtschaft
3
Recycling
3
Social values
3
Soziale Werte
3
Youth
3
gender
3
macromarketing
3
Academic staff
2
Advertising
2
Analphabetismus
2
Authenticating acts and authoritative performances
2
Autoethnography
2
Behaviour
2
Business ethics
2
Children
2
Consumer authenticity
2
Consumer culture theory
2
Consumption practices
2
Consumption reduction
2
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15
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1
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11
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11
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4
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4
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English
16
Author
All
Prothero, Andrea
14
Dobscha, Susan
7
McDonagh, Pierre
7
Freund, Jim
2
Gannon, Valerie
2
Kilbourne, William E.
2
Lawlor, Margaret-Anne
2
Bettany, Shona
1
Brady, Mairead
1
Connolly, John
1
Dunne, Áine
1
Hughner, Renée Shaw
1
Luchs, Michael
1
Luchs, Michael G.
1
McGouran, Cathy
1
O'Malley, Lisa
1
Ozanne, Lucie K.
1
Polonsky, Michael
1
Rowley, Jennifer
1
Shultz, Clifford J.
1
Stanton, Julie
1
Sweeney, Emma
1
Thoegersen, John
1
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European journal of marketing : EJM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Gender, culture, and consumer behavior
1
International journal of advertising : the review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing management : a cultural perspective
1
Marketing theory
1
Research in consumer behavior
1
The international handbook on environmental technology management
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
16
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1
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
2
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
3
Who are organic food consumers? : a compilation and review of why people purchase organic food
Hughner, Renée Shaw
;
McDonagh, Pierre
;
Prothero, Andrea
; …
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
2/3
,
pp. 94-110
Persistent link: https://www.econbiz.de/10003485326
Saved in:
4
Green marketing and green consumers: exploring the myths
Connolly, John
;
McDonagh, Pierre
;
Polonsky, Michael
; …
- In:
The international handbook on environmental technology …
,
(pp. 251-268)
.
2006
Persistent link: https://www.econbiz.de/10003448176
Saved in:
5
Is green the new black? : reflections on a green commodity discourse
Prothero, Andrea
;
McDonagh, Pierre
;
Dobscha, Susan
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10003988177
Saved in:
6
Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona
;
Dobscha, Susan
;
O'Malley, Lisa
; …
- In:
Marketing theory
10
(
2010
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
Saved in:
7
(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan
;
Prothero, Andrea
;
McDonagh, Pierre
- In:
Marketing management : a cultural perspective
,
(pp. 461-474)
.
2012
Persistent link: https://www.econbiz.de/10009508073
Saved in:
8
Sustainable consumption and production : challenges for transformative consumer research
McDonagh, Pierre
;
Dobscha, Susan
;
Prothero, Andrea
- In:
Transformative consumer research for personal and …
,
(pp. 267-281)
.
2012
Persistent link: https://www.econbiz.de/10009260772
Saved in:
9
Enacted voluntary simplicity : exploring the consequences of requesting consumers to intentionally consume less
McGouran, Cathy
;
Prothero, Andrea
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10011453320
Saved in:
10
Consuming austerity : visual representations
Prothero, Andrea
;
McDonagh, Pierre
-
2014
Persistent link: https://www.econbiz.de/10010475632
Saved in:
1
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