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Mental budgeting versus relative thinking
Hirshman, Samuel; Pope, Devin; Song, Jihong - In: AEA papers and proceedings 108 (2018), pp. 148-152
Persistent link: https://www.econbiz.de/10011888594
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Contagious : why things catch on
Berger, Jonah - 2013
Persistent link: https://www.econbiz.de/10009720454
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How content acquisition method affects word of mouth
Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
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How language shapes word of mouth's impact
Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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Motivations for consumer engagement with social media
Buechel, Eva C.; Berger, Jonah - In: Consumer psychology in a social media world, (pp. 3-22). 2016
Persistent link: https://www.econbiz.de/10011585773
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Trickle-Round signals : when low status is mixed with high
Bellezza, Silvia; Berger, Jonah - In: Journal of consumer research : JCR ; an … 47 (2020) 1, pp. 100-127
Persistent link: https://www.econbiz.de/10012234356
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How self-control shapes the meaning of choice
Sela, Aner; Berger, Jonah; Kim, Joshua - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
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Subtle signals of inconspicuous consumption
Berger, Jonah; Ward, Morgan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 555-569
Persistent link: https://www.econbiz.de/10008747745
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Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - 2012
Persistent link: https://www.econbiz.de/10009505614
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How interest shapes word-of-mouth over different channels
Berger, Jonah; Iyengar, Radha - 2012
Persistent link: https://www.econbiz.de/10009505617