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Pricing as a marketing mix element : investigating its effect on market share for supermarkets in the Ngaka Modiri Molema district of the North West province of South Africa
Belobo, Ateba Benedict; Prinsloo, Hein Johannes - In: International journal of business and economics … 3 (2014) 6, pp. 196-210
Persistent link: https://www.econbiz.de/10010508698
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A study on customer’s perception of Croatia’s banking industry
Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180
Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...
Persistent link: https://www.econbiz.de/10012178457
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Dynamic competition with consumer inertia
Pot, Erik; Flesch, János; Peeters, Ronald; Vermeulen, Dries - 2009
Persistent link: https://www.econbiz.de/10003938024
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Dynamic competition with consumer inertia
Pot, Erik; Flesch, János; Peeters, Ronald; Vermeulen, Dries - 2011 - rev.
Persistent link: https://www.econbiz.de/10008842229
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Dynamic competition with consumer inertia
Pot, Erik; Flesch, János; Peeters, Ronald; Vermeulen, Dries - In: Journal of mathematical economics 49 (2013) 5, pp. 355-366
Persistent link: https://www.econbiz.de/10010190186
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Modellgestützte Analyse, Simulation und Prognose mit Verbraucherpaneldaten : der GfK Brand Simulator
Wildner, Raimund; Scherübl, Birgit - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 4, pp. 332-354
Persistent link: https://www.econbiz.de/10003278635
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What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
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Model-assisted analysis, simulation and forecasting with consumer panel data
Wildner, Raimund; Scherübl, Birgit - In: Yearbook of marketing and consumer research 4 (2006), pp. 5-29
Persistent link: https://www.econbiz.de/10003404833
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How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha; Thomadsen, Raphael - In: Management science : journal of the Institute for … 62 (2016) 2, pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000907931