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Zooming in on paid search ads : a consumer-level model calibrated on aggregated data

Rutz, Oliver J.; Trusov, Michael - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 789-800

Persistent link: https://www.econbiz.de/10009384017

Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity

Srinivasan, Shuba; Rutz, Oliver J.; Pauwels, Koen - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 440-453

Persistent link: https://www.econbiz.de/10011563220

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error

Sonnier, Garrett P.; Rutz, Oliver J.; Ward, Adrian F. - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 552-569

Persistent link: https://www.econbiz.de/10014383228

Estimating Aggregate Consumer Preferences from Online Product Reviews

Decker, Reinhold - 2012

Today, consumer reviews are available on the Internet for a large number of product categories. The pros and cons expressed in this way uncover individually perceived strengths and weaknesses of the respective products, whereas the usually assigned product ratings represent their overall...

Persistent link: https://www.econbiz.de/10013115735

Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment

Mejia, Jorge; Gopa, Anandasivam; Trusov, Michael - In: Information systems research : ISR 31 (2020) 4, pp. 1087-1106

Persistent link: https://www.econbiz.de/10012493759

Estimating aggregate consumer preferences from online product reviews

Decker, Reinhold; Trusov, Michael - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 293-307

Persistent link: https://www.econbiz.de/10008810622

Online shopping and social media : friends or foes?

Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41

Persistent link: https://www.econbiz.de/10011776886

Swayed by the numbers : the consequences of displaying product review attributes

Watson, Jared; Pocheptsova Ghosh, Anastasiya; Trusov, … - In: Journal of marketing 82 (2018) 6, pp. 109-131

Persistent link: https://www.econbiz.de/10011955032

Distribution intensity and new car choice

Bucklin, Randolph E.; Siddarth, S.; Silva-Risso, Jorge M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 473-486

Persistent link: https://www.econbiz.de/10003756359