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Small local banks in social media : converting social responsibility into consumer attention and economic outcomes
Kozłowski, Łukasz; Kuchciak, Iwa - In: Journal of business economics and management 22 (2021) 4, pp. 958-987
This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...
Persistent link: https://www.econbiz.de/10013256429
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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed; Ahmad, Aqeel; Lewandowska, Anna; Han, Heesup - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta; Shephard, Arlesa; Muralidharan, … - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
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Social CRM analytics : gaining customer insights for designing social CRM strategies
Lal, Prerna - In: Strategic customer relationship management in the age …, (pp. 22-41). 2015
Persistent link: https://www.econbiz.de/10011399116
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Online social networking and socially responsible consumption : X and Y generations' case
Tamošiūnaitė, Rūta; Karlaitė, Dalia - In: International journal of business and emerging markets … 7 (2015) 3, pp. 251-264
Persistent link: https://www.econbiz.de/10011416871
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Promotion of sustainable consumption of food by vitrual communities
Łazorko, Katarzyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 95-105
Persistent link: https://www.econbiz.de/10011339378
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158