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Consumer behaviour
Marketingmanagement
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1,566
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Sheth, Jagdish N.
10
Hawkins, Del I.
9
Homburg, Christian
9
Best, Roger J.
8
Ko, Eunju
8
Melewar, T. C.
8
Spann, Martin
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Smith, N. Craig
7
Vrontis, Demetris
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Hollebeek, Linda D.
6
MacInnis, Deborah J.
6
Mothersbaugh, David L.
6
Rajagopal
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Keller, Kevin Lane
5
Krishna, Aradhna
5
Loureiro, Sandra Maria Correia
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Martínez-López, Francisco J.
5
Nasiry, Javad
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Pauwels, Koen
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
5
Schultz, Don E.
5
Sultan, Fareena
5
Thomas, Sujo
5
Wilde, Klaus D.
5
Albers, Sönke
4
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2024, Online>
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AMACOM
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American Management Association
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Canadian Center of Science and Education <Toronto>
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Christian-Albrechts-Universität zu Kiel
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Cultural Perspectives in Marketing Conference <2010, Lille>
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DePaul University / College of Commerce
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Forschungsinstitut für Biologischen Landbau
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Fördergesellschaft Marketing an der Universität Augsburg
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1
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1
Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
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Journal of business research : JBR
81
Journal of retailing and consumer services
46
Journal of marketing communications
39
Journal of marketing
29
The journal of product & brand management
26
European journal of marketing : EJM
23
Journal of marketing management : MM
23
Journal of the Academy of Marketing Science
23
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
22
Psychology & marketing
22
SpringerLink / Bücher
21
Journal of retailing
20
Journal of strategic marketing
20
Journal of Islamic marketing : JIMA
19
The journal of consumer marketing
19
Business horizons
17
Marketing intelligence & planning
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of internet marketing and advertising : IJIMA
15
Springer eBook Collection
15
International journal of advertising : the review of marketing communications
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International review on public and non-profit marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of business ethics : JOBE
12
Faculty & research / Insead : working paper series
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The marketing review
11
International journal of wine business research : IJWBR
10
Journal of Islamic marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : innovations in planning and applied research
10
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ECONIS (ZBW)
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Other ZBW resources
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1
Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša
;
Lah, Marko
;
Jančič, Zlatko
- In:
Journal of marketing communications
14
(
2008
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003767501
Saved in:
2
Marketing's consequences :
stakeholder
marketing and supply chain corporate social responsibility issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
- In:
Business ethics quarterly : the journal of the Society …
20
(
2010
)
4
,
pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
Saved in:
3
Marketing’s consequences :
stakeholder
marketing and supply chain CSR issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
-
2010
Persistent link: https://www.econbiz.de/10008807568
Saved in:
4
A strategic investigation of the determinants of wine consumption in China
Camillo, Angelo A.
- In:
International journal of wine business research : IJWBR
24
(
2012
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10009532260
Saved in:
5
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
6
CSR practices and consumer perceptions
Öberseder, Magdalena
;
Schlegelmilch, Bodo B.
;
Murphy, …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1839-1851
Persistent link: https://www.econbiz.de/10009772360
Saved in:
7
Introducing multi-dimensional brand architecture : taking structure, market orientation and
stakeholder
alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
8
Reconceptualising product life-cycle theory as
stakeholder
engagement with non-profit organisations
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 13-39
Persistent link: https://www.econbiz.de/10012178358
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
Ethik wirtschaftlichen Handelns
Korff, Wilhelm
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001407957
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