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Third party labeling and the consumer decision process : the case of the PGI European label
Larceneux, Fabrice; Carpenter, Marie - 2008
Persistent link: https://www.econbiz.de/10003749011
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Why might organic labels fail to influence consumer choices? : marginal labelling and brand equity effects
Larceneux, Fabrice; Benoit-Moreau, Florence; Renaudin, … - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 1, pp. 85-104
Persistent link: https://www.econbiz.de/10009611735
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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The double-edge effect of retailers' cause-related marketing : when scepticism cools the warm-glow effect
Mimouni Chaabane, Aïda; Parguel, Béatrice - In: International journal of retail & distribution management 44 (2016) 6, pp. 607-626
Persistent link: https://www.econbiz.de/10011602488
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Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"
Parguel, Béatrice; Benoit-Moreau, Florence; Russell, … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 107-134
Persistent link: https://www.econbiz.de/10011298744
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Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa; Parguel, Béatrice; Reniou, Fanny - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
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Coping with copies : the influence of risk perceptions in luxury counterfeit consumption in GCC countries
Pueschel, Julia; Chamaret, Cécile; Parguel, Béatrice - In: Journal of business research : JBR 77 (2017), pp. 184-194
Persistent link: https://www.econbiz.de/10011729910
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Using the Evaluative Space Grid to better capture manifest ambivalence in customer satisfaction surveys
Audrezet, Alice; Parguel, Béatrice - In: Journal of retailing and consumer services 43 (2018), pp. 285-295
Persistent link: https://www.econbiz.de/10011883216
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Sustainability of the sharing economy in question : when second-hand peer-to-peer platforms stimulate indulgent consumption
Parguel, Béatrice; Lunardo, Renaud; Benoit-Moreau, Florence - In: Technological forecasting & social change : an … 125 (2017), pp. 48-57
Persistent link: https://www.econbiz.de/10011899469
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Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence; Parguel, Béatrice - In: EuroMed journal of business 6 (2011) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10009235982