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Influence of a company's social initiatives on the consumer attitude towards it : results of experimental research
Pawlak, Marek; Zasuwa, Grzegorz - In: Contemporary economics 5 (2011) 2, pp. 80-89
the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental … company does not lead to a more favourable consumer attitude towards it. The results obtained show that when undertaking a … social programme, which is not consistent with the company's actions to date, the attitude towards it can even become worse …
Persistent link: https://www.econbiz.de/10009244087
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Online Product Opinions : Incidence, Evaluation and Evolution
Moe, Wendy W.; Schweidel, David A. - 2011
While recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual’s decision to contribute these opinions. In this research, we empirically model the individual’s decision to provide a product...
Persistent link: https://www.econbiz.de/10014199741
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Xenocentrism and consumer buying behavior : a comparative analysis of Malaysian vs. Nigerian consumers
Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13
with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers’ buying … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …
Persistent link: https://www.econbiz.de/10012820842
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Price Effects in Online Product Reviews : An Analytical Model and Empirical Analysis
Li, Xinxin; Hitt, Lorin M. - 2014
Consumer reviews may reflect not only perceived quality but also the difference between quality and price (perceived value). In markets where product prices change frequently, these price-influenced reviews may be biased as a signal of product quality when used by consumers possessing no...
Persistent link: https://www.econbiz.de/10014213970
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Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic
Pop, Rebeka-Anna; Dabija, Dan Cristian; Pelău, Corina; … - In: Journal of business economics and management 23 (2022) 3, pp. 668-689
(SmartPLS, version 3). The results indicate the impact of behavioral characteristics, namely, energy conservation attitude …
Persistent link: https://www.econbiz.de/10013259244
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Les consommateurs des mondes virtuels : Construction identitaire et expérience de consommation dans Second Life
Parmentier, Guy; Rolland, Sylvie - Université Paris-Dauphine (Paris IX) - 2009
Using virtual worlds, this paper examines the link that exists between individuals and their avatars in terms of identity. The outcomes of the study suggest that virtual worlds and the social and business interactions they offer are tools to build consumer identity. An exploratory qualitative...
Persistent link: https://www.econbiz.de/10010706941
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Les consommateurs des mondes virtuels : Construction identitaire et expérience de consommation dans Second Life.
Parmentier, Guy; Rolland, Sylvie - Université Paris-Dauphine - 2009
Cet article explore dans les mondes virtuels le lien qui existe entre les individus et leurs avatars en termes d’identité. Les résultats de cette étude tendent à démontrer que les univers virtuels et les interactions qu’ils offrent d’un point de vue social et marchand sont des outils...
Persistent link: https://www.econbiz.de/10008800029
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PRICING STRATEGY USED AS A TOOL FOR BUILDING CUSTOMER SATISFACTION IN THE RETAIL SECTOR
Marinescu, Paul; Mihai, Niculae Sabin; Sorin, Toma - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1122-1127
The purpose of this article is to highlight the importance of pricing strategy in the retail sector and the power of their influence on consumer behavior. Merchants should consider the price generates perceptions and can influence consumer behavior and buying customers. They must also understand...
Persistent link: https://www.econbiz.de/10008829743
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THE IMPACT OF THE ECONOMIC CRISIS UPON ROMANIAN CONSUMER BEHAVIOUR
Mihai, Niculae Sabin; Balint (Platon) Paul; Sorin, Toma - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1117-1121
Article examines changes in consumer behaviour occurred due to economic crisis. The article explores the changes that have occurred between late 2008 and early 2010 compared with the period from 2003 to 2008 and try to show new patterns developed by consumers arising from the crisis and...
Persistent link: https://www.econbiz.de/10008829823
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Perceived risk and trust associated with purchasing at Electronic Marketplaces
Verhagen, Tibert; Meents, Selmar; Tan, Yao-Hua - Faculteit der Economische Wetenschappen en … - 2006
study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer … empirical study is conducted to explore the relationships between the risk and trust types and consumer purchase attitude. The …
Persistent link: https://www.econbiz.de/10010783115