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Adoption of technology-based services : the role of customers' willingness to co-create
Heidenreich, Sven; Handrich, Matthias - In: Journal of service management 26 (2015) 1, pp. 44-71
Persistent link: https://www.econbiz.de/10010504650
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Variety is the spice of innovation : mediating factors in the service idea generation process
Duverger, Philippe - In: Creativity and innovation management 21 (2012) 1, pp. 106-119
Persistent link: https://www.econbiz.de/10009519795
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The moderating role of service innovation on the relationship between customer satisfaction and customer value : a case of 3-star hotels in Jakarta
Sukwadi, Ronald - In: International journal of services, economics and management 8 (2017) 1/2, pp. 18-34
Persistent link: https://www.econbiz.de/10011892259
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Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi; Rahman, Zillur - In: International journal of business excellence 15 (2018) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
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Service users as sources for innovation : [an empirical study in the German services industry]
Skiba, Florian - 2010
Persistent link: https://www.econbiz.de/10008696071
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The evolution of big data in marketing : trust, security and data ownership
McColl, Julie; Ritch, Elaine L. - In: New perspectives on critical marketing and consumer society, (pp. 53-62). 2021
Persistent link: https://www.econbiz.de/10012497248
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Understanding market transformation : how firms create customer demand
Hartmann, Michael; Wenzel, Matthias - In: Journal of competences, strategy & management 10 (2019), pp. 33-54
Persistent link: https://www.econbiz.de/10012168748
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The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi; Peng, Siqing - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 73-100
Persistent link: https://www.econbiz.de/10003953867
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Investigating firm's customer agility and firm performance : the importance of aligning sense and respond capabilities
Roberts, Nicholas; Grover, Varun - In: Journal of business research : JBR 65 (2012) 5, pp. 579-585
Persistent link: https://www.econbiz.de/10009526643
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Leveraging information technology infrastructure to facilitate a firm's customer agility and competitive activity : an empirical investigation
Roberts, Nicholas; Sanyal, Pallab - In: Journal of management information systems : JMIS 28 (2011/12) 4, pp. 231-269
Persistent link: https://www.econbiz.de/10010218730