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Digital marketing communication from the perspective of individual consumers : a cross-country comparison
Bartosik-Purgat, Małgorzata - In: Entrepreneurial business and economics review : EBER 7 (2019) 3, pp. 205-220
Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …
Persistent link: https://www.econbiz.de/10012515788
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia
Bartosik-Purgat, Małgorzata; Filipchuk, Oxana; Hinner, … - In: Managing global transitions : international research journal 15 (2017) 4, pp. 341-363
Persistent link: https://www.econbiz.de/10012135702
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Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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Requirements of environmentally-aware consumers on the implementation and communication of sustainability measures in the beverage industry : a qualitative Kano-model approach
Maász, Christopher; Kroll, Luisa; Lingenfelder, Michael - In: Journal of food products marketing : innovations in … 30 (2024) 4, pp. 118-133
Persistent link: https://www.econbiz.de/10014566274
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Listen to this : why consumer behavior researchers should care about listening
Itzchakov, Guy; Wheeler, S. Christian - In: Consumer psychology review 7 (2024) 1, pp. 40-57
Persistent link: https://www.econbiz.de/10014505993
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The emergence and evolution of consumer language research
Packard, Grant; Berger, Jonah - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
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The role of effective communication and trustworthiness in determining guests' loyalty
Kharouf, Husni; Sekhon, Harjit; Fazal-e-Hasan, Syed; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 240-262
Persistent link: https://www.econbiz.de/10012176610
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Product-facilitated conversations : when does starting a conversation by mentioning a product lead to better conversational outcomes?
Wiener, Hillary J. D.; Bettman, James R.; Luce, Mary Frances - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 334-342
Persistent link: https://www.econbiz.de/10014534700