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Demand analysis for marketing decisions
Hughes, George David; Hughes, G. David - 1973 - 1. print.
Persistent link: https://www.econbiz.de/10000050689
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Interbrand choice, strategy, and bilateral market power
Porter, Michael E. - 1976
Persistent link: https://www.econbiz.de/10000051072
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Marketing and the consumer movement
Mitchell, Jeremy (ed.) - 1978
Persistent link: https://www.econbiz.de/10000054952
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Why do market shares matter? : an information-based theory
Caminal, Ramón; Vives, Xavier - 1992
Persistent link: https://www.econbiz.de/10000135319
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Fashion marketing : an anthology of viewpoints and perspectives
Wills, Gordon; Midgley, David - 1973
Persistent link: https://www.econbiz.de/10000042153
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Product-country images : impact and role in international marketing
Papadopoulos, Nicolas G. (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10000327986
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Recycling behavior as a marketing challenge : an inquiry into the determinants of source separation
Suotsalo, Anneli; Ranta, Timo - 1994
Persistent link: https://www.econbiz.de/10000900847
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Environmental issues : what is the role of marketing
Palma, André de - 1994
Persistent link: https://www.econbiz.de/10000905761
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Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000907931