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Consumer behaviour
Konsumentenverhalten
79,521
Social Web
20,310
Social web
20,279
Brand management
17,500
Markenführung
17,086
Theorie
11,361
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11,168
Relationship marketing
10,411
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10,376
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9,060
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9,018
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8,947
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8,304
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8,204
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8,142
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7,196
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6,878
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6,402
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Brand
6,219
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6,027
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6,014
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5,879
Kundenzufriedenheit
5,716
Fundraising
5,382
Electronic Commerce
4,929
E-commerce
4,734
Service quality
4,643
Experiment
4,610
Dienstleistungsqualität
4,599
Einzelhandel
4,437
Retail trade
4,386
Werbewirkung
4,188
Advertising effects
4,138
Marketingmanagement
3,972
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3,951
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Han, Heesup
118
Belk, Russell W.
111
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105
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100
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95
Lusk, Jayson L.
83
Huber, Frank
81
Herrmann, Andreas
80
Gierl, Heribert
79
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
68
Nayga, Rodolfo M.
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Laroche, Michel
64
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Rajagopal
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
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86
OECD
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International Energy Agency
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IGI Global
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Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Information Resources Management Association
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Institut für Demoskopie Allensbach
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Nomos Verlagsgesellschaft
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6
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6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
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Asia Pacific journal of marketing and logistics
391
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European Journal of Marketing
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Journal of Consumer Marketing
365
The journal of brand management : an international journal
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European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
319
Journal of travel and tourism marketing
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Journal of marketing management : MM
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Journal of retailing
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Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The international review of retail, distribution and consumer research
289
Journal of the Academy of Marketing Science
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The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
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ECONIS (ZBW)
78,878
Other ZBW resources
2,912
RePEc
150
BASE
38
EconStor
23
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1
To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
Saved in:
2
Brand orientation of nonprofit organizations and its relationship with the attitude toward
charity
and donation intention
Silva, Leonilde Conceição da
;
Mainardes, Emerson Wagner
; …
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10012292924
Saved in:
3
What facilitate people to do
charity
? : the impact of brand anthropomorphism, brand familiarity and brand trust on
charity
support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
4
The new face of philanthropy : the role of intrinsic motivation in millennials’ attitudes and intent to donate to charitable organizations
Gorczyca, Matthew
;
Hartman, Rosanne L.
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10011783980
Saved in:
5
How contruals of money versus time impact consumer charitable giving
MacDonnell, Rhiannon
;
White, Katherine
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
4
,
pp. 551-563
Persistent link: https://www.econbiz.de/10011553127
Saved in:
6
The role of diffusion of responsibility, responsibility, and attitude in willingness to donate to a world hunger-related
charity
D'Antonio, Jocelyn
- In:
International review on public and non-profit marketing
11
(
2014
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10010338729
Saved in:
7
Generous
charity
to preserve green image? : exploring linkage between strategic donations and environmental misconduct
Wu, Bao
;
Jin, Chenfei
;
Monfort, Abel
;
Hua, Danni
- In:
Journal of business research : JBR
131
(
2021
),
pp. 839-850
Persistent link: https://www.econbiz.de/10012545021
Saved in:
8
Exploring the role of charitable ethnocentrism and donation motives in international giving : empirical evidence from Germany
Müller, Marcella S.
;
Lindenmeier, Jörg
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013272118
Saved in:
9
Elements, causes and effects of donor engagement among supporters of UK charities
Bennett, Roger
- In:
International review on public and non-profit marketing
10
(
2013
)
3
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010193214
Saved in:
10
Coins are cold and cards are caring : the effect of pregiving incentives on
charity
perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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