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Branding a professional sport team that reenters the same marketplace : stakeholders' perspectives

Rodrigue, François; Abeza, Gashaw; Séguin, Bernoit; … - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10012519163

Barriers to youth sport participation in dense urban centres

O'Reilly, Norm; Hernandez, Tony; Séguin, Benoit; … - In: International journal of sport management and marketing … 23 (2023) 3, pp. 175-203

Persistent link: https://www.econbiz.de/10014310914

Racial-ethnic team-market congruency in professional sport

Nadeau, John; Pegoraro, Ann; Jones, D. Floyd; O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 169-180

Persistent link: https://www.econbiz.de/10009161084

Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?

O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86

Persistent link: https://www.econbiz.de/10008937433

It's all about my team : mega-sport events and consumer attitudes in a time series approach

Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614

Persistent link: https://www.econbiz.de/10011645885

Experimental design methods in sport management research : the playoff safety bias

O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 3, pp. 217-228

Persistent link: https://www.econbiz.de/10009240758

The impact of scandal on sport consumption : a conceptual framework for future research

Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211

Persistent link: https://www.econbiz.de/10010399887

The impact of scandal on sport consumption : do different scandal types have different levels of influence on different consumer segments?

Abeza, Gashaw; O'Reilly, Norm; Prior, Daniel; Huybers, Twan - In: European Sport management quarterly : ESMQ 20 (2020) 2, pp. 130-150

Persistent link: https://www.econbiz.de/10012256475

Observing the influence of affective states on parent-child interactions and in-store purchase decisions

Nadeau, John; Bradley, Matthew - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 105-114

Persistent link: https://www.econbiz.de/10009548833

Social media responses and brand personality in product and moral harm crises : why waste a good crisis?

Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054

Persistent link: https://www.econbiz.de/10012395421