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Kundenwertorientierte Anreizsysteme für die Steuerung des Vertriebs : Kundenwertorientierte Bemessungsgrundlagen: Funktionen, Anforderungen und Einflussfaktoren
Winkel, Susanne - 2013 - 1. Aufl.
Abstract: Mit Hilfe kundenwertorientierter Anreizsysteme lässt sich der Vertrieb kundenwertorientiert steuern und ein … einheitliches Kundenwertverständnis zwischen Unternehmensleitung und Vertrieb sicherstellen. Die Autorin untersucht, wie sich …
Persistent link: https://www.econbiz.de/10012015152
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Customer selection to acquire, retain, and grow
Dixon, Andrea L. - In: The Oxford handbook of strategic sales and sales management, (pp. 313-343). 2011
Persistent link: https://www.econbiz.de/10008991488
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Customer Selection to Acquire, Retain, and Grow
Dixon, Andrea L. - In: The Oxford handbook of strategic sales and sales management. 2011
Persistent link: https://www.econbiz.de/10012885333
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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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Attitudes, perceptions, and responses of purchasers versus subscribers-only for daily deals on hospitality products
Ong, Beng Soo - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 180-201
Persistent link: https://www.econbiz.de/10010526367
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An integrated approach to customer value : a comprehensive-practical approach
Klanac, Nataša Golik - In: Journal of business market management : JBM 6 (2013) 1, pp. 22-37
The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on...
Persistent link: https://www.econbiz.de/10009761805
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User goals in technology-based self-service systems
Lin, Yu-ling; Lin, Da - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 287-303
Persistent link: https://www.econbiz.de/10010200396
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An application of conjoint analysis to consumer preference for beverage products in Nigeria
Oyatoye, Emmanuel Olateju; Adebiyi, Sulaimon Olanrewaju; … - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 6, pp. 43-56
Persistent link: https://www.econbiz.de/10010342054