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~subject:"Consumer behaviour"
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Consumer behaviour
Spain
9
Uruguay
8
Spanien
7
Konsumentenverhalten
6
Brand image
4
Brand management
4
Customer satisfaction
4
Markenführung
4
Markenimage
4
Preismanagement
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Pricing strategy
4
99-ending prices
3
Automotive industry
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Co-branding
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Cognition
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Image effect
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Kfz-Industrie
3
Kundenzufriedenheit
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Market orientation
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Students
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ABC model of attitude
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Affect
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Betriebliche Kreislaufwirtschaft
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Beziehungsmarketing
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Brand
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Colombia
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Decision
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Decision-making style
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Dienstleistungsqualität
2
Entscheidung
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Financial crisis
2
Finanzkrise
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Higher education
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Innovation
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Insurance companies
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Kognition
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Markenartikel
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Lado Coustré, Nora
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Duque, Lola C.
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Gaston-Breton, Charlotte
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Cesaronic, Fabrizio
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Chiu, Candy Lim
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Ho, Han Chiang
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Ho, Han-Chiang
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Kim, Moshe
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Lado, Nora
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Lee, Ling Ling
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Liu, Su-Ping
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Martos, Mercedes
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Nelson, James
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Rivera-Torres, Pilar
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European journal of marketing : EJM
1
Journal of international consumer marketing
1
Journal of service research : JSR
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Journal of the Academy of Business Education : JABE
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The journal of product & brand management
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ECONIS (ZBW)
6
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1
Attitudinal and motivational predictors of interest in and intentions of enrolling in online master programs in business : a view from Spain
Lado Coustré, Nora
;
Martos, Mercedes
;
Nelson, James
- In:
Journal of the Academy of Business Education : JABE
7
(
2006
)
1
,
pp. 11-27
Persistent link: https://www.econbiz.de/10003871255
Saved in:
2
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
3
Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang
;
Chiu, Candy Lim
;
Liu, Su-Ping
;
Lee, …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
Saved in:
4
Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Gaston-Breton, Charlotte
;
Duque, Lola C.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 212-237
Persistent link: https://www.econbiz.de/10010519469
Saved in:
5
Consumer Preferences for 99-ending prices : the moderating role of intuitive and analytical decision style
Gaston-Breton, Charlotte
;
Duque, Lola C.
-
2011
Persistent link: https://www.econbiz.de/10009686908
Saved in:
6
Evolutionary changes in service attribute importance in a crisis scenario : the Uruguayan financial crisis
Kim, Moshe
;
Lado, Nora
;
Torres, Anna
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 429-440
Persistent link: https://www.econbiz.de/10003853632
Saved in:
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