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Luxury marketing : a challenge for theory and practice
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The Oxford handbook of luxury business
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ECONIS (ZBW)
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Perceptions, attitudes and luxury brands : an Australian study of consumers' perceptions of and attitudes to luxury brands
Stegemann, Nicole
;
Denize, Sara
;
Miller, Kenneth E.
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 169-184)
.
2013
Persistent link: https://www.econbiz.de/10009667678
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Luxury brand extensions and perceived luxury : insights from the Australian market
Stegemann, Nicole
;
Denize, Sara
- In:
The Oxford handbook of luxury business
,
(pp. 249-271)
.
2022
Persistent link: https://www.econbiz.de/10013273936
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