Perceptions, attitudes and luxury brands : an Australian study of consumers' perceptions of and attitudes to luxury brands
Year of publication: |
2013
|
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Authors: | Stegemann, Nicole ; Denize, Sara ; Miller, Kenneth E. |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 169-184
|
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
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