Social influence shapes consumers' decision-making process by observing other consumers' actions. Having shown that social influence affects consumers' actual purchases (beyond price and discount) using longitudinal secondary data from Groupon, we conducted a lab experiment, including eye...

Consumer informedness plays a critical role in determining consumer choice in the presence of information technology (IT) deployed by competing firms in the marketplace. Using data collected through a series of stated choice experiments in two different research contexts, we examine how consumer...

Purpose In this paper, the authors study the effect of consumers' fairness preferences on dynamic pricing strategies adopted by platforms in a non-cooperative game. Design/methodology/approach This study applies fair game and repeated game theory. Findings This study reveals that, in a one-shot...