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Acculturation to global consumer culture and the ethnic identity of Indonesians in relation to South Korean culture
Purwanegara, Mustika Sufiati; Kusumawati, Nurrani; … - In: International journal of business and globalisation : IJBG 23 (2019) 2, pp. 210-231
Persistent link: https://www.econbiz.de/10012144548
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Defining event marketing as engagement-driven marketing communication
Setiawan, Romi; Wibisono, Dermawan; Purwanegara, … - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
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What do we know about segmentation and targeting? : editor's desk
Ford, John B. - In: Journal of advertising research 59 (2019) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
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What do we know about in-store marketing?
Ford, John B. - In: Journal of advertising research 58 (2018) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
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New insights on advertising execution and consumer engagement : editor's desk
Ford, John B. - In: Journal of advertising research 61 (2021) 3, pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
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Advertising message impact on consumers : how to enhance positive affect
Ford, John B. - In: Journal of advertising research 62 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762
Persistent link: https://www.econbiz.de/10003984877