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~subject:"Consumer behaviour"
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Consumer behaviour
Relationship marketing
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Beziehungsmarketing
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Dienstleistung
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Dienstleistungssektor
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Innovation
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Dienstleistungsqualität
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USA
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United States
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Customer satisfaction
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Kundenzufriedenheit
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New product development
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Produktentwicklung
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Competitive advantage
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Customer service
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Konsumentenverhalten
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Kundenservice
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Service-Dominant Logic
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Service-dominant logic
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Value creation
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Gesundheitsversorgung
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Lieferantenmanagement
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Bettencourt, Lance A.
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Bhagwat-Rana, Yashoda
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Bitner, Mary Jo
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Houston, Mark B.
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Mandel, Naomi
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Journal of marketing
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Journal of service research
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MIT sloan management review
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ECONIS (ZBW)
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Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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2
Giving customers a fair hearing
Ulwick, Anthony W.
;
Bettencourt, Lance A.
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 62-68
Persistent link: https://www.econbiz.de/10003714566
Saved in:
3
Consumer job journeys
Bettencourt, Lance A.
;
Harmeling, Colleen
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 347-370
Persistent link: https://www.econbiz.de/10013395966
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