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Location-based services and consumer search on the mobile internet

Daurer, Stephan - 2014 - 1. ed.

Persistent link: https://www.econbiz.de/10010423630

Influences of "appscape" on mobile app adoption and m-loyalty

Kumar, Deepak S.; Purani, Keyoor; Viswanathan, Shyam A. - In: Journal of retailing and consumer services 45 (2018), pp. 132-141

Persistent link: https://www.econbiz.de/10011929917

Adoption of mobile applications for identifying tourism destinations by travellers : an integrative approach

Kuo, Tung-Sheng; Huang, Kuo-Chung; Nguyen Quyet Thang; … - In: Journal of business economics and management 20 (2019) 5, pp. 860-877

The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers … use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used … to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e …

Persistent link: https://www.econbiz.de/10012175898

Konsumentenentscheidungen im Mobile Commerce : Eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten

Broeckelmann, Philipp - 2010

Einführung in die Thematik -- Grundlagen des Mobile Commerce und die Rolle von mobilen Anwendungen im Kaufprozess -- Theoretische Grundlagen und empirische Untersuchung zur Bedürfnisweckung und Problemerkennung mit Mobile Commerce -- Theoretische Grundlagen und empirische Untersuchung zur...

Persistent link: https://www.econbiz.de/10014424950

Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten

Broeckelmann, Philipp - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003945331

Social - Local - Mobile : The Future of Location-based Services

Heinemann, Gerrit - 2015

In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and...