Advancements in mobile technologies mean that consumers can engage the digital world wherever they are and whenever they want. This intersection between the digital and the physical has important implications for consumer decision-making. We propose that mobile ecosystems vary in their...

During international disputes do consumers boycott an adversary country’s products? We show that during the 2003 US-France dispute over the Iraq War, the market share of French-sounding, US supermarket brands declined. The dispute was a negative shock to US consumers’ associations with...