Narrow search
Showing 1 - 5 of 5
Cover Image
Emerging consumer perspectives on American franchise offerings : variety seeking behavior in China
Grünhagen, Marko; Dant, Rajiv P.; Zhu, Mingxia - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 596-620
Persistent link: https://www.econbiz.de/10009658099
Cover Image
National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean; Dant, Rajiv P.; Gleiberman, Aaron M. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
Cover Image
Rethinking resource allocation in modern society : a meanings-based approach
Roberts, Scott D. - In: Journal of economic psychology : research in economic … 12 (1991) 3, pp. 411-429
Persistent link: https://www.econbiz.de/10001112300
Cover Image
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Cover Image
An empirical assessment of the Consumer Agency Model : evidence from India and China
Grünhagen, Marko; Dant, Rajiv P.; Lawrence, Benjamin - In: Journal of marketing channels : ... distribution … 25 (2018) 1/2, pp. 85-99
Persistent link: https://www.econbiz.de/10012119166