Nga, Joyce K.H.; Ken Yien, Leong - In: Young Consumers 14 (2013) 3, pp. 230-243
desired quality of life. However, financial decision making is not always made in a rational manner. This study aims to … investigate the influence of personality traits, genders and course majors on decision making dimensions of risk aversion …/methodology/approach – The study utilizes a sample of undergraduates from a business school in Klang Valley, Malaysia. The study adapts the Big 5 …