Easier is not always better : the moderating role of processing type on preference fluency
Jesper H. Nielsen; Jennifer Edson Escalas
| Year of publication: |
2010
|
|---|---|
| Authors: | Nielsen, Jesper H. ; Escalas, Jennifer Edson |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 3, p. 295-305
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| Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Entscheidung | Decision | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658296