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Studying emotions in business...
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Consumer behaviour
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Engelhardt-Nowitzki, Corinna
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Hengstberger, Barbara
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Kraigher-Krainer, Jörg
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Zehetner, Andreas
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Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
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Emotions in organisational buying behaviour : a qualitative empirical investigation in Austria
Zehetner, Andreas
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Engelhardt-Nowitzki, Corinna
; …
- In:
Modelling value : selected papers of the 1st …
,
(pp. 207-229)
.
2012
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