Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing im "Netz" : Herausfo...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand management
25
Markenführung
23
Advertising effects
13
Kommunikation
13
Marketing management
13
Marketingmanagement
13
Werbewirkung
13
Public relations
12
Strategisches Management
12
Öffentlichkeitsarbeit
12
Brand image
11
Communication
11
Deutschland
11
Erfolgsfaktor
11
Germany
11
Konsumentenverhalten
11
Markenimage
11
Success factor
11
Internal communication
10
Interne Kommunikation
10
Unternehmen
10
Brand
9
Markenartikel
9
Markenpolitik
9
Advertising
7
Werbung
7
Controlling
6
Emotion
6
Management control
6
Psychology of advertising
6
Werbepsychologie
6
Brand architecture
4
Corporate reputation
4
Firmenimage
4
Markenarchitektur
4
Marketing control
4
Marketingcontrolling
4
Stakeholder
4
Strategic management
4
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Article in journal
3
Aufsatz in Zeitschrift
3
Hochschulschrift
1
research-article
1
Language
All
English
7
German
5
Author
All
Langner, Tobias
12
Fischer, Alexander
4
Bruns, Daniel
2
Esch, Franz-Rudolf
2
Kühn, Jochen
2
Brune, Philipp
1
Christ, Malte
1
Drengner, Jan
1
Esch, Franz‐Rudolf
1
Geus, Patrick
1
Grahl, Daniel
1
Hahn, Hans Peter
1
Hofmann, Rupert
1
Klinke, Tobias
1
Krengel, Martin
1
Luckas, Manfred
1
Müller, Robert Caspar
1
Posselt, Erich
1
Rahman, Renée
1
Redler, Jörn
1
Rossiter, John R.
1
Schmitt, Bernd H.
1
Schulz, Jürgen
1
Temme, Dirk
1
Ullrich, Wolfgang
1
more ...
less ...
Published in...
All
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Forschungsgruppe Konsum und Verhalten
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Journal of Product & Brand Management
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Research
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Other ZBW resources
1
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
Saved in:
2
Reducing choice conflict for complex products through categorization
Langner, Tobias
;
Krengel, Martin
- In:
Current insights and future trends : [extended versions …
,
(pp. 43-54)
.
2012
Persistent link: https://www.econbiz.de/10009748178
Saved in:
3
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
4
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
5
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
Saved in:
6
Sozialtechnische Gestaltung der Ästhetik von Produktverpackungen
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 413-440)
.
2004
Persistent link: https://www.econbiz.de/10002516456
Saved in:
7
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
8
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
9
Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
Saved in:
10
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
