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Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal

Wan, Fang; Nan, Ning; Smith, Malcolm C. - In: Contemporary research in e-branding, (pp. 78-94). 2009

Persistent link: https://www.econbiz.de/10003778173

Effects of valence and extremity of eWOM on attitude toward the brand and website

Lee, Mira; Rodgers, Shelly; Kim, Mikyoung - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 1-11

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Internetbasierte Kundeninteraktion als Gegenstand der Markenführung

Totz, Carsten - In: Marken im Internet : Herausforderungen und rechtliche …, (pp. 271-294). 2007

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Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation

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Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91

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Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry

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"You'll never tweet alone": managing sports brands through social media

Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568

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Measuring consumer design perceptions for digital divices : a multi-dimensional scale

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Managing non-organic virtual brand communities in social networking sites

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Consumer engagement in online brand communities : a social media perspective

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